DE
Case study | DETA&CO
Transforming Sales with Door Configurator:
A Case Study with DETA&CO
- Client type:
- Door manufacturer
- Country:
- Slovenia
DETA&CO specializes in high-quality interior doors and parquet flooring. With a focus on exceptional craftsmanship and innovative design, the company provides a wide range of products tailored to meet diverse client needs.
01 Problem
The manufacturer faced the following challenges:
- Disorganized management of inquiries and agreements with customers.
- High costs associated with printed materials (catalogs, leaflets, etc.) and lengthy processes for modifications due to technical or pricing changes.
- Personalized customer treatment during the offer preparation and later in the order and measurement phases posed issues for sales and production preparation.
- Difficulties in offer preparation. Customers who inquire about custom doors usually don’t know their options and what information is needed to create an accurate offer.
- Extensive communication and coordination between the customer and the seller regarding the technical characteristics of the doors significantly extend the sales cycle.
- A major drawback of receiving inquiries was that they could be sent to multiple email addresses simultaneously. Without a unified inquiry database, multiple sellers could theoretically prepare offers for the same inquiry, leading to duplicate work.
- The consequences of incomplete inquiries received on multiple email addresses included varied offers in terms of different technological characteristics and prices.
02 Objective
The main goal was to transform the sales process with the help of a configurator that enables:
- Simplifying and speeding up the process from inquiry to offer.
- A unified channel for receiving and processing inquiries and orders.
- Increasing sales by improving access to products through digital platforms or configurators.
- Access to the configurator for offer preparation must be possible anywhere and anytime.
- The configurator must include all technical characteristics of the product, all options, and all prices.
- Visualization of the doors is necessary to help the customer understand what the offer includes and the final appearance of the doors. A mere descriptive offer for custom-made doors is not suitable.
03 Solution
Implementation of an advanced door configurator that allows:
- Issues in the sales-production process were resolved with an online configurator used for offer preparation and order processing.
- The public part of the configurator is published and accessible via the website, allowing interested parties to compose their desired door configuration and directly send inquiries.
- Full access to the configurator is provided via a username and password, which can also be assigned to intermediaries or regular B2B customers. They can create offers for their end customers.
- A unified channel was established for receiving and processing inquiries and orders. The configurator encompasses the entire business logic of custom-made interior doors. It includes all possible systems and model implementations, a unified pricing and sales strategy, including discount policies and payment and delivery terms. The result is a content-wise and design-wise uniform offer regardless of the seller or door model.
- Virtual door display already at the offer preparation stage greatly improves the user experience by providing a realistic product representation, thus increasing sales. The customer receives a PDF offer with images of the door from both the exterior and interior sides.
- The configurator can operate in any language, which is a significant advantage for expanding sales to foreign markets.
04 Results
After the configurator was introduced, we recorded:
- A 40% increase in door sales in the first six months.
- A 60% reduction in costs associated with catalogs and photographs.
- A 70% reduction in inquiry or order processing time, as all necessary information is obtained already at the inquiry stage.
- The configurator automatically generates offers and images, eliminating most uncertainties for the customer or manufacturer.
- By quickly responding to inquiries, we outpace our competition.
- Automated offer preparation allows up to three times more offers to be produced in the same time frame as before the configurator was introduced.
- No need for preparing, designing, and printing new catalogs due to program changes or new sales opportunities and products, as the configurator’s content can be quickly updated, ensuring partners and end customers are always informed about the current offer.
- The use is always safe and reliable, as we use the most reliable server architecture, ensuring data is always secure.
- Long training for using the configurator is not necessary, as it is practical and easy to use.
- Data export to other internal programs we use is possible, preventing duplication of work or unnecessary errors.
”The Vizualis team is the right choice for anyone looking for advanced online configurators. Their reliability and dedication to customers are evident in every project, as they devote the utmost care to each client. Vizualis actively participates in the implementation of innovations and upgrades, ensuring their solutions are always state-of-the-art and tailored to specific needs. Their accessibility and expertise are at the highest level, meaning they are always available to resolve any issues. They resolve problems quickly and efficiently, allowing customers to operate smoothly without unnecessary delays. With their thorough approach to sophisticated and practical software solutions, they simplify customers' operations and provide solutions that not only meet but exceed expectations. I gladly recommend them and take this opportunity to thank them for their work so far.”
Marko Marjanovič, Project manager
