DE
Case study | Pax AG
Modernizing Door Configuration:
A Case Study with PaX AG
- Client type:
- Door manufacturer
- Country:
- Germany
PaX AG manufactures high-quality windows and doors from wood, aluminum, and plastic. Their products focus on energy efficiency, security, and aesthetics, catering to both modern and traditional designs. They offer custom and historically accurate options, along with advanced configurators for personalized designs. PaX emphasizes sustainability and craftsmanship in all their offerings.
01 Problem
The manufacturer faced the following challenges:
- The existing front door configurator was outdated.
- Adjustments to the product range were no longer possible.
- End customers dropped out during the configuration process due to cumbersome operation.
- Lack of responsiveness, the configurator could only be used on a PC.
02 Objective
The main goal was to provide a modern and easy-to-use front door configurator for PaX:
- Cost savings by reducing customer contacts.
- Reduction of customer dropouts during the configuration process and increase in the number of incoming leads.
- Presentation of the current product range.
03 Solution
Implementation of an advanced door configurator that enables:
- Digitalization of sales processes, which reduced costs due to independent offer creation by specialist dealers.
- Automation of sales processes for faster and more accurate orders.
04 Results
After the introduction of the configurator, we recorded:
- A significantly higher number of leads.
- More independence in offer creation by specialist dealers.
- Improved customer satisfaction and user experience.
“Our new front door configurator is a great asset for PaX and especially for our specialist dealers. The intuitive user guidance makes it particularly easy for end customers to configure front doors and with just a few clicks, our specialist dealers can create convincing offers from end customer inquiries. This takes the pressure off our sales department and also generates more orders.”
Oliver Koch-Kinne, Head of marketing
